GOALTENDERS NIGHT

As part of the Rangers Centennial Season, Goaltenders Night celebrated the franchise’s most iconic netminders. I developed the key art for this installment and extended the visual system across digital, social, email, web, in-arena, and out-of-home touchpoints. The campaign also included a custom Eddie Giacomin dasherboard installation and a commemorative Henrik Lundqvist poster as part of a three-piece legacy series.

Key Art & Multi-Platform Rollout

The key art anchored Goaltenders Night within the Rangers Centennial series, establishing a cohesive visual direction for this themed installment.

In-Arena Installation: Eddie Giacomin Dasherboard

As part of the event, I created a custom dasherboard installation honoring Eddie Giacomin.
Designed for arena-scale impact, the piece seamlessly integrated into the live game environment while adding a commemorative dimension to the experience.

GOALPOSTER GIVEAWAY

For the Centennial poster series, I led the design of the Henrik Lundqvist installment, celebrating one of the franchise’s most iconic netminders.